Canada Goose X FDNY
CANADA GOOSE X FDNY
Canada Goose partnered with the FDNY Foundation to create The Bravest Coat, honouring the spirit and unwavering strength of men and women in uniform. This campaign highlighted three of the ten thousand FDNY firefighters offering a personal view of the communities they serve and what it takes to be one of The Bravest.
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Art Direction & Design
New York Firefighter – Jackie Martinez
New York Firefighter – Joe Tarantini
New York Firefighter – Allen Maikels
New York’s Bravest – Landing Page
E-commerce – Product Description Page
New York Store – Visual Merchandising
Patch Booklet – Included with every coat purchase
Credits