Concept-store
The Journey – Concept Store
The Journey is a distinctive brand experience linking people, product, and place.
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creative lead & ART DIRECTION
A 20ft digital display invites guest with epic scenes of the outdoors.
As guests walk from the mall through to the crevasse, they are brought into a different world.
With every step, ice cracks below their feet.
A 60ft curved projection wall immerses the Elements Room with scenes of the outdoors.
The Elements Room: a place of awe and introspection, guests are reminded of the wonder that exists in the outdoors.
Canada Goose’s design DNA stems from the Snow Mantra. Guests are encouraged to interact with the jackets to learn about its functionality and how it enables individuals to perform in the harshest conditions.
The Cold Room
Guests get geared up with parkas for the Cold Room in which they view a short film.
The Cold Room: -12C, feels like -25C.
These iconic Canada Goose products further reinforce the brand’s performance heritage.
Credits