F150 Worlds
f-150 “World’s”
To introduce the all-new 2015 F-150 to Canada we developed the ‘Worlds’ campaign platform. From the World of Cold and Night to the World of Work and Play, we showed how the F-150 was built to take on anything the real world had to throw at it.
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Art Direction
World of Night – Branded Content
During the dead of winter, Search & Rescue is made that much more difficult when you’re dealing with 24 hours of Night. In this series, volunteer Lorne Brown shows us how the incredible new LED lighting system on the F-150 makes saving lives that much easier.
World of Cold – Branded Content
Dealing with a Canadian winter is one thing, but a trek over a frozen ocean to reach the mainland’s most northern outpost is quite another. But, as adventurers Judi & Olav Falsnes demonstrate, even a journey over the ice highways and byways is no match for the powerful new F-150.
World of NIGHT – Pre-Roll
World of COLD – Pre-Roll
Credits