Google Micro-moments
GOOGLE MICRO-MOMENTS
Google tasked HUGE to create a learning session around their Micro-Moments platform. We came back with an immersive exhibit, outlining four distinct consumer journeys across retail, automotive, financial, and CPG. Within each consumer journey, we highlighted insights that would help determine what Google product would best help within each specific scenario.
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CREATIVE LEAD / Art Direction / Design
Posters were distributed to agency partner offices to encourage registration.
Four unique user journeys were created to demonstrate consumer pathways across Auto, Finance, CPG and Retail. Each journey highlighted Google products that could help inform and shape consumer decisions.
Credits